The Language and Marketing that makes Gay Marriage Palatable

One of the more intriguing aspects of the speeding-up process of Marriage Equality for all – is all the more palatable ways Gay Marriage has been marketed in the past few years. And a lot of that is learning what terminology/words we are fighting for:

One of the more interesting recent semantic “twists” in the dialogue concerning Legal Homo Love Contracts comes from Le NY Times

The good Mr. Tom Souzzi lays out an interesting semantics debate – to call a gay coupling specifically a Civil Union creates a seperate but (un?) equal institution – however, the word “Marriage” by itself comes massive religious annotations – and it IS important that we don’t force churches to perform gay marriage (AKA sinfests) if their religion is insecure enough to not want that to happen.

So he uses “Civil Marriage” vs “Religious Marriage” And here, we see how by simply  changing the language of something, the definitions themselves change. Souzzi is striking out the middle ground – of creating an institution which is equal in name to marriage, but gives the God-lovers a way out (which is fine and dandy – oh seperation of church and state, how I’ve positively missed you!)

Afterall, a major aspect of the Gay Marriage debate is the issue of language. “Marriage” comes across with all the religious aspects bundled into it, so the initial compromise on civil unions at first seems like a good way

Here’s a fun chart:

So, the more homos market themselves as the sorts of people who :

A)exist in everyone’s daily lives, and

B)aren’t vicious she-demons intent on raping the corpse of marriage as they dance in a fire circle with the spirit of that hooved man with the fiery abs of steel

the more people come to a conclusion that, at the very least, Gay Marriage isn’t any sort of sign of the end times, and that generally denying people rights just because they’d rather have a nice bratwurst is pretty illogical.

Thus, marketing myself as a fun, slightly weird-but-in-the-cool-sorta-hipster-way Faggot will not only help land me a job one day (hint hint) but will get more people to be thumbs up for Gay Civil Marriage

Or, in a perfect world, it’d be called Butt-Buddies.

Me and my Butt Buddy. How are you not jealous yet supportive of our disgusting ironic love?

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