2010 = The Year of Ultra-Local Virals?
I was satisfying my Gay Urges by queuing up the latest Lady Gaga video on Youtube Veveo, and this little piece of awesome popped up.
As far as I can tell, this was made at this specific Jersey dealership – all in-house. Some might see it as hokey, but I see it as charming and effective.
Effective – because it is a great compliment to know that you, as a Volkswagon driver, will be so respected by the robots who will eventually take over the world, that they will be spared. Indeed! The intelligence of VW drivers can match the robots.
For the geeks in their 20s and 30s, this is a high compliment. I WANT to prove the robots right.
(if only I was in any way in the market for a car…)
What I love about this, is that I could have done this with my paltry 40 hours of Flash classes. You can tell they just used some VW stock footage, coupled it with an old-school Screen-Title announcing their dealership, and bam. Done. On the super cheap. Marketed to people only in the Jersey area via Youtube.
I expect to see more cheap, ultra-local efforts like these. I hope they are more fun and quirky and less the dude singing about his furniture store.
(Don’t get me wrong, I still want to marry this dude. Our Gaybies will form a glee choir)
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