J&D’s Bacon Salt is a zero calorie, zero fat, vegetarian and kosher seasoning that makes everything taste like bacon.
Target: People who don’t eat bacon due to religious and/or moral beliefs.
Concept: Bacon Salt can bring the joy of bacon without violating personal convictions.
Strategy:
We activate fans of Bacon to become Bacon Revolutionaries, a volunteer force dedicated to spreading Bacon Salt to those who cannot enjoy bacon.
Credits
Finalist in student contest sponsored by Wexley School for Girls.
Art Director:Eric Lippincott
Gallery
Print
11x17 posters wheat-pasted in hip neighborhoods
Headline:
Welcome your Muslim brothers to the Brotherhood of Bacon
Tag:
One Nation Under Bacon
Mobile: Gowalla Virtual Items
Users can find virtual bottles of Bacon Salt at random locations around town. The virtual bottles can be redeemed for an actual bottle of Bacon Salt.
To keep the virtual "hot potato" going, the user can drop off the virtual Bacon Salt for other users to find, thus spreading Bacon Salt to all.
Postcard
This card will be distributed, encouraging people to become Bacon Revolutionaries through propaganda and missions.
Front (Propaganda)
Headline:
The Bacon Revolution will be Vegan-friendly
Tag:
One Nation Under Bacon
Back (Missions)
The back features Bacon Missions, as well as 2-for-1 coupons for Bacon Salt.
Microsite
The microsite will disseminate Bacon Missions, document proud participants of our Bacon Revolutionary Army, and otherwise help spread the glory of bacon throughout America.
Branded Accessories
Those who complete Bacon Missions can win prizes like this Bacon Bracelet.
