Target:

Office workers who sit in front of their computers all day.

Problem:

By re-branding this iconic restaurant as T.F.G.I. Friday’s, we situate Friday’s as the perfect place for co-workers to bond after a harsh day of office life.

Concept:

You can release the stress of the workday at Friday’s.

Credits

Student Work done at The Chicago Portfolio School
Advisor: Emily Sander
Art Director:Eric Lippincott