Target:

Men Aged 35-55

Problem:

60% of La Perla's customers are men. We want to give men the tools and confidence to buy better lingerie. Using a microsite as ground zero, we disseminate cheeky information and advice for men on purchasing lingerie.

Concept:

La Perla can help you buy great lingerie your lady will love.

Credits

Student Work done at The Chicago Portfolio School.
Advisor: Cristen Ingram
Art Director:Dan Cosgrove